I help companies, startups and agencies set up their brand, marketing and selection processes in a way that makes sense – from the brief to a successful collaboration.
Marketer with more than 25 years of experience in marketing, marketing communication, advertising and media. He has worked both on the agency side and on the client (advertiser) side.
He has managed brands at global, regional and local levels. Ronald is an expert in Brand Positioning, corporate identity and marketing communication across FMCG, telecommunications, banking and aviation.
Thanks to experience on both sides – client and agency – I understand the needs of different types of partners. I can effectively bridge their expectations in strategies, briefings and tenders.
I support strategic marketing and agency tenders.
I can act as an Interim Marketing Director, Non-Executive CMO or sparring partner for your internal team (Buddy to CMO).
I help with brand setup, team leadership, as well as agency selection – including brief development and facilitation of the selection process.
I help transform your vision into a brand that makes sense.
Together we define your brand positioning, set up a communication strategy and translate it into concrete actions. I can act as a consultant for CEOs, a sparring partner for marketing teams, or support the launch of your company’s LinkedIn presence.
I help agencies better understand their clients – and win tenders.
As a strategist with a client-side perspective, I help clarify assignments, structure presentations and improve presentation skills. I also train teams (e.g., account managers or strategists) on how to collaborate better with clients and manage tender processes successfully.
I help expand your scope – from strategy to creativity.
I collaborate on tenders, set up strategies for specific clients and, when needed, provide creative outputs through trusted collaborators. This enables PR agencies to deliver a broader range of services.
Every client prefers a different type of cooperation. Choose the one that suits you best.
When you need fast expertise or sparring.
Collaboration based on precisely measured hours. Suitable for projects with an undefined or unclear scope, or with variable complexity.
If you’re looking for a long-term partner
Pre-agreed capacity on a daily, weekly or monthly basis. Ideal for long-term cooperation with ongoing support.
For a specific output or workshop.
A fixed fee agreed based on a clearly defined scope. Ideal for one-off assignments with a defined scope and timeline.
When you need ongoing support for a fixed fee.
A fixed price for a service package – allowing easier planning and billing.
Ronaldovi, počas jeho kariéry, prešlo rukami viac ako 50 značiek, napríklad: Zlatý Bažant, Heineken, Desperados, Strongbow, Orchard Thieves, Staropramen, Ožujsko, O2/Telefónica, Orange Slovensko, SkyEurope Airlines, ČSOB Finačná skupina, Rádio Expres, Marlboro, VÚB banka, UniCredit a Peugeot.
Let’s get things moving. Get in touch and let’s start working on your project today.
